Auto Wax Company, Inc., (AWC) is a privately owned company based in Dallas, Texas, supplying the automotive aftermarket with signature, premium quality products for over 40 years.
In 1994, AWC expanded its marketing efforts with the introduction of a line of products formulated for the body shop environment, Body Magic®. Also that year, AWC launched its retail program with Clay Magic®.
Clay Magic® is a deep cleaning and smoothing clay bar that instantly removes harmful pollutants from today's vehicle finishes without using strong, acidic chemicals or harsh abrasives.
Clay Magic® is not just another cleaner, it is a totally unique product that instantly removes the environmental contaminants which can deteriorate a vehicle's finish.
Clay Magic® was developed as a solution to the increasing damage being done to the finishes of today's vehicle due to harsh pollutants that burn right through conventional protectants. Invisible pollutants such as industrial fallout, car exhaust and oxidation from acid rain, along with visible impurities like road tar, tree sap and insect residue, can irreversible damage a new finish in a few short years. Clay Magic® clay bars are also effective in removing paint over-spray.
Clay Magic® is the original, seven patented clay bar.